Worldwide UC&C revenues to hit $69.1B mark this year, IDC projects – Computerworld

Some companies, like Cisco and Zoom, are including AI features in all their paid subscription plans, and others, like Microsoft, are charging separately for Copilot, he said.

Gera said, “it is important to note, though, that the value proposition for these organizations varies, as Microsoft’s Copilot takes a more holistic approach by covering many office productivity applications in addition to Microsoft Teams. Therefore, I think the monetization approach towards AI would vary by UC&C vendor, depending on factors like the stickiness of the platform with users, value added to the users businesses, and the sheer breadth and accuracy of the features to actually improve user experiences.”

Microsoft continued to lead the worldwide UC&C market with a 44.7% market share by revenue in Q1 2024, the release stated. It added that Zoom and Cisco followed distantly with a 6.4% and 5.5% market share, respectively. Other companies or offerings named in the report include Slack, Google Meet, Unify and Avaya.