Apple Vision Pro also enables the replacement of a big-screen 4K TV, a very large computer monitor, a ping-pong table, a whiteboard, board games, and other objects. The $3499 price of an Apple Vision Pro is far less than the price of buying all these physical objects, yet most consumers have not felt the high-tech headset is worth the money.
Of course, this comparison isn’t quite fair for three reasons. First, you can’t replace a TV with an Apple Vision Pro because only one person can watch at a time. Second, there’s a network effect at play. Unlike with a real chess game or board game, you can’t play another person using Apple Vision Pro unless they have one, too, and that’s statistically unlikely. Third, Zuckerberg talks about a future where our holograms will be delivered by lightweight, everyday glasses rather than giant, heavy, bulky contraptions like the Vision Pro.
Still, we live in a world where 100% of the most popular consumer electronics products are not holographic, and 100% of the holographic products are not popular.
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